This school project was about creating a brand. I wanted to created a brand which will focus on green (electric) transportation. My plan was to find out a producer (company) who produces a simple, practical, compact, green transportation for personal usage in the city. After I found proper product with potential (self-balancing-monocycle) and producer, I started to work on brand which will cooperate and distribute this product to the Europe market. I had to create a logo, business cards, posters, website videos, 3D model of the self balancing cycle (I created it just from 2 photos before I received the physical piece), etc. The idea behind the logo and corporate identity is shape of the wheel, speed and also green energy (electricity).
GO fast in action